<section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">當(dāng)很多人和淘寶的聯(lián)系還只限于“搜索瀏覽下單”簡(jiǎn)單三連時(shí)，已經(jīng)有更多的人開始探索淘寶中那些能夠滿足個(gè)性化需求的“秘密花園”。</section>

<section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">有這么一群人，他們儼然從淘寶的某一入口感受著“發(fā)現(xiàn)新大陸”般的樂趣，也因此開拓出了淘寶另一種“獨(dú)辟蹊徑”的功能：</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">看新聞，找樂子。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">在一眾鶯鶯燕燕的賣貨廣告中，能看到這樣“清新脫俗”又充滿人文關(guān)懷的宇宙最新消息追蹤；</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;"></section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">也能看到這樣接地氣的日常分享；</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
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<section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;"></section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">也少不了戀愛分手諸如此類的明星八卦?shī)蕵沸侣劇?/span></section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
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<section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;"></section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;"></section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">這樣一處比朋友圈精彩比微博簡(jiǎn)單的快樂源泉，就在手機(jī)淘寶順位第二Tab——微淘。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
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<section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">作為淘寶上重要的內(nèi)容營(yíng)銷及店鋪粉絲運(yùn)營(yíng)陣地，微淘里的每一個(gè)動(dòng)作，都暗藏了淘寶商家們的苦心經(jīng)營(yíng)。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">其實(shí)，微淘的初衷并不是“看新聞”這么簡(jiǎn)單。它肩負(fù)著淘寶商家們上新、種草、視頻、賣家秀、直播等多重的任務(wù)，覆蓋了多種場(chǎng)景下的運(yùn)營(yíng)需求，尤其是上新和種草。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">簡(jiǎn)單的來說，淘寶商家們做微淘的目的很直接：活躍店鋪粉絲，提升粉絲互動(dòng)率，進(jìn)而引導(dǎo)更多的粉絲進(jìn)入淘寶店。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">而作為處于“馬斯洛需求層次”的最底層，像文章最開頭出現(xiàn)的幾幕，類似獵奇、娛樂、搞笑的輕新聞式內(nèi)容自然成了最能引起廣泛人群關(guān)注和反饋的切入點(diǎn)。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; line-height: 1.75em; overflow-wrap: break-word !important;">01 </section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; line-height: 1.75em; overflow-wrap: break-word !important;">龐大的淘寶內(nèi)容陣營(yíng)</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">早在2017年年底，淘寶的內(nèi)容生態(tài)就已經(jīng)形成了包括微淘在內(nèi)的有好貨、愛逛街、必買清單、淘寶頭條、生活研究所、淘秘籍等一系列內(nèi)容矩陣，還為淘寶商家和淘寶達(dá)人提供了短視頻、直播、圖文等多種內(nèi)容形態(tài)的生產(chǎn)和分發(fā)工具。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">萬能的淘寶，已經(jīng)不滿足于做那個(gè)“想買什么就有什么”的淘寶，而是將野望擴(kuò)大到滿足“人的物質(zhì)欲望和精神欲望”。人們?nèi)遮厪?qiáng)烈的精神層次內(nèi)容獲取訴求，正是淘寶這個(gè)商業(yè)帝國(guó)走向“內(nèi)容化”道路的驅(qū)動(dòng)力內(nèi)核。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">龐大的內(nèi)容布局，篇幅有限無暇展開?；貧w到最開始的布局之一——微淘，不同于聚光燈下的淘寶直播，也不同于含著金湯匙出生的淘寶頭條，微淘坐擁手機(jī)淘寶中的獨(dú)門獨(dú)戶，卻也透露著野蠻生長(zhǎng)的草莽氣息。有放飛自我，也有守土一方，有順勢(shì)而為，也有秉承初心。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">不過，微淘作為商家們和店鋪粉絲交流的“客廳”，傾向嘮嗑式安利，還是開門見山式種草，也能劃分出不同的流派。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; line-height: 1.75em; overflow-wrap: break-word !important;">02</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; line-height: 1.75em; overflow-wrap: break-word !important;">微淘江湖下的流派</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: center; overflow-wrap: break-word !important;"></section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: center; overflow-wrap: break-word !important;">微淘的五大類型和四大形式</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: center; overflow-wrap: break-word !important;">
</section>

• 嘮嗑派

<section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">有關(guān)數(shù)據(jù)表明，在微淘中，以搞笑、獵奇類型的熱點(diǎn)話題開場(chǎng)的文案，同時(shí)加以問句引導(dǎo)的互動(dòng)方式，往往能夠獲得更多淘寶平臺(tái)的流量扶持，因此也成為了絕大多數(shù)淘寶商家們都會(huì)選擇的一種微淘內(nèi)容類型。于是，呈現(xiàn)在用戶面前的便是，淘寶上出現(xiàn)了越來越多的新聞和搞笑段子。這也成了淘寶用戶們剁手前后的臨時(shí)?？奎c(diǎn)。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">而且，嘮嗑派的淘寶商家們深知，微淘內(nèi)容一切以粉絲群關(guān)注、喜好為中心。面對(duì)越來越低齡化的淘寶用戶，愛玩愛娛樂，追星追八卦，經(jīng)?；钴S于豆瓣、B站、貼吧等各種社區(qū)的他們，或許娛樂內(nèi)容比直接賣貨更能引起他們的注意。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;"></section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section>

• 種草派

<section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">店鋪要上新，預(yù)熱消息來一波；優(yōu)質(zhì)、有話題的買家秀，推薦來一波；好貨銷量節(jié)節(jié)高，種草清單少不了。作為賣貨的核心，種草安利派系的受寵程度，也不亞于嘮嗑派，淘寶爸爸的流量扶持自然也少不了。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">最早起源于美妝論壇與社區(qū)的「種草」與「拔草」，越來越多地被淘寶商家們熟稔巧妙運(yùn)用。微淘作為一處沒有旁人打擾的地盤，是淘寶商家們通過長(zhǎng)效的內(nèi)容鋪墊，為粉絲及大眾創(chuàng)造購(gòu)買需求的寶地。只不過，內(nèi)容是否足以說服粉絲，也是充滿未知的挑戰(zhàn)。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section>

• 壕氣派

<section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">想要招待好粉絲，”瓜子飲料”方能體現(xiàn)誠(chéng)意。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">對(duì)于不少淘寶商家而言，微淘也是他們“寵幸”粉絲、“招待”非粉絲的不二陣地?？偠灾?，對(duì)于熟稔使用粉絲福利的壕氣一派，熱情好客的商家人設(shè)，可以說對(duì)于淘寶買家是一目了然。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; line-height: 1.75em; overflow-wrap: break-word !important;">03</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; line-height: 1.75em; overflow-wrap: break-word !important;">微淘，淘寶內(nèi)容化的縮影</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">打開淘寶看新聞，看到的是千萬淘寶商家們?yōu)榱塑Q身流量陽光大道努力前行的背影。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">作為淘寶內(nèi)容布局之一的微淘，是買家們的精神休憩所，也是賣家們的命運(yùn)存放地。從微淘看到的商家流派此消彼長(zhǎng)，也是淘寶這個(gè)商業(yè)帝國(guó)在內(nèi)容化道路上的浮光掠影。</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section>

<section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">
</section><section style="margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 1.75em; overflow-wrap: break-word !important;">正如初見微淘時(shí)那句：“專注你的熱愛，有熱愛的人是幸福的”，淘寶在日趨龐大的內(nèi)容陣營(yíng)面前，是否能堅(jiān)守“專注熱愛”的初心，不僅是淘寶賣家們，也是數(shù)億買家們的所期待得到的答案。</section>